Image copyright Thinkstock Labels should be added to food and drink to show how much pleasure would be needed to burn off the calories downed, the Royal Society for Public Health says.
It indicates parties underestimate the time it was necessary to usage off calories in everyday products.
A mocha coffee containing 290 calories takes 53 minutes to move off and a blueberry muffin takes 48 minutes.
The food and drink industry said the idea was worth exploring.
A plan paper from the RSPH enunciates the leading cause of obesity is expending more calories than are burned off – and those taking lots of usage are more likely to lose weight.
Exercise prompt
It replies activity symbols on packs would cause consumers to choose healthier options or exert more.
Research shows that some buyers find current nutritional names on the figurehead of products flustering because of information overload.
They too expend simply six seconds looking at nutrient before buying it.
This entails the information on the figurehead of jam-packs should be easy to understand and calorie intelligence should be submitted in a clear way, the paper said.
The RSPH enunciates pictorial icons on the figurehead of packs, as well as available information, would be a good idea.
These slides would show how much exercising is required to walk or run off the calories contained in the product.
The labelling would also remind the public of the importance of being physically active, which is known to boost feeling, vigor grades and increase stress and depression.
A survey of 2,000 adults by RSPH found that more than 60% of people would support the introduction of “activity equivalent calorie labelling”.
More than half “re saying it” would encourage them to choose healthier products, devour smaller fractions or do more physical exercise.
Men should devour around 2,500 calories and women 2,000 calories on average each day to preserve a healthy load, the paper says.
Two-thirds of adults in the UK are currently overweight or obese.
Gentle reminder
Shirley Cramer, chief executive of the Royal Society for Public Health, pronounced: “Although nutritional information provided on food and suck parcel has improved, it is evident that it isn’t acting as well as it could to support the public in obliging healthy options.
Image copyright Royal society of public health “Activity equivalent calorie naming supplies a simple means of constituting the calories contained within nutrient and drink more relatable to people’s daily life, while also gently reminding buyers of the need to maintain active life-styles and a health weight.”
A spokesperson for the Food and Drink Federation said activity equivalent information was “an interesting concept” which was worth exploring.
“As an industry, we are looking at what more we can do to help people use the existing nutrition information provided to understand how different meat and alcohols fit within a healthy lifestyle.
“We support RSPH’s call for further research into whether activity equivalent calorie naming could be an effective way of encouraging consumers to use labels.”
The FDF answered EU conventions which dictate what fellowships are allowed to put on their nutrient descriptions would need to be considered in any proposals.